It’s no secret. Nearly every personal injury law firm on the front page on Google in every city in the United States of America builds links which violate Google’s Webmaster Guidelines. With that fact established, let’s discuss PBNs. What is a Private Blog Network (PBN)? A PBN is basically a group of websites which exist to link to a target
Thousands of Personal Injury Attorneys are after every bit of horsepower they can get to give them that slight edge over their competitors. A great personal injury law firm website should perform well with Core Web Vitals. As of 2021, Core Web Vitals are now a ranking factor in Google’s algorithm. They’re not a huge ranking factor, like backlinks, but
Google rolled out the June 2021 Google Spam Update on June 23 and June 28. Almost no law firms anywhere in the world will be impacted by this algorithm update. As part of our regular work to improve results, we’ve released a spam update to our systems. You can learn more about our efforts to fight spam in this post:https://t.co/piCLhbZPkH
Attorneys managing their Yelp profile are given a (paid) option to add License Verification for $1/day. Attorneys who pay for this service have a Verified License Badge added to their profile. Yelp claims this results in a 10% increase in calls. What is license verification? Wen you log in to biz.yelp.com and edit your profile you will see Yelp’s add-ons.
Giving back to your community in any way is always a good thing which may result in good backlinks. However, there are spammy, outdated methods of running a scholarship program which may not help your rankings. The “Old Way” of Scholarship Linkbuilding. Around 2010, personal injury law firms in competitive cities found a new way to score some high authority
Individual attorneys may create Google My Business pages separate from the law firm’s Google My Business page if certain conditions are met. That said, it’s usually not a good idea. Google My Business Guidelines for Individual Attorneys: Google My Business (GMB) classifies attorneys as “individual practitioners”. According to Google: “An individual practitioner is a public-facing professional, typically with their own customer
Most attorneys who dislike Google Ads (formerly AdWords) Pay Per Click advertising are in luck. Local Services Ads work totally different and are often more cost effective. What is the Difference Between Local Services Ads and Google Ads? Google Local Services Ads are Pay Per Lead. You only pay Google when a prospective client sees your AND calls you. The
Since the late 1990’s, search engines have used backlinks as their primary ranking signal. Nearly all law firms which rank on page one have done some sort of linkbuilding. In general, backlinks come in three flavors: good, bad, and ugly. Good backlinks could be from the bar association, your Yelp page, or a local Chamber of Commerce. Other necessary grey
