If you’ve logged into Facebook or Instagram lately, you’ve seen a plethora of advertisements pushing Generative Engine Optimization (GEO). Headlines read everything from “how to optimize for GEO” to “SEO is dead, you need GEO”. So, what is it? What is Generative Engine Optimization (GEO)? “Chatbots”, sometimes called “AI Assistants”, augment search engines. Technically, there is no “generative engine”, but most
Lindsey is thrilled to kick off 2025’s Atlas Lawyers Practice Management and Legal Marketing Seminar in Oklahoma City, Oklahoma as the opening speaker! In her high-impact session, Lindsey will reveal why dominating the Google “local pack” — those top map listings — isn’t just nice to have, it’s mission-critical for law firms looking to attract more clients and grow fast. With over
In an effort to sell their “services”, several marketers are using scare tactics to tell lawyers and other local business owners they need to do something new to rank in ChatGPT. This article will cover if people are actually searching for attorneys in ChatGPT or not, along with actionable advice. Informational vs Transactional Search Queries: First, let’s clear up informational
On July 11, 2025, Google sent out an extremely confusing email titled “Local Services Customer Reviews are now fully managed by Google Business Profile”. The email says “Local Services Customer Reviews are now managed by Google Business Profile, rating and review counts may change.” What Does This Mean? Local Services Ads (LSA) used to display reviews left to business’s Google
For Attorneys with a high ranking website and valuable, unique content, Google’s AI Mode changes nothing. Glenn Gabe is, by far, my favorite SEO professional on planet Earth. Everyone in the industry knows who he is. He has access to the data for some of the most powerful websites on the Internet. Last week, Glenn wrote an article pointing out that
Some Law Firms who have purchased fake positive 5 star reviews for their Google Business Page (GBP) will see a notice on their listing which reads “Suspected fake reviews were recently removed from this place”. Clicking on “details” will show a notice which says “Posting Reviews is turned off for this place”. The change is coming to all businesses worldwide
Until around 2022, Google Local Services Ads (LSA) required Identity verification. Google used to use Pinkerton, then later switched to Evident, a third party which verifies user’s identity. Google announced this to attorneys in some states via email May 27, 2025 in an email titled “Complete identity checks by July 25th, 2025 to continue running ads on Local Services Ads”.
On October 3, 2023, then-Governor Roy Cooper signed into law Senate Bill 452. Passed by the North Carolina General Assembly on September 22, 2023, this legislation changes laws related to claims on uninsured and underinsured motorist coverage. With these changes comes the potential to enhance prospects for better compensating those injured by careless or reckless drivers. The move has led