Until around 2012, Google Local Services Ads (LSA) required Identity verification. Google used to use Pinkerton, then later switched to Evident, a third party which verifies user’s identity. Google announced this to attorneys in some states via email May 27, 2025 in an email titled “Complete identity checks by July 25th, 2025 to continue running ads on Local Services Ads”.
On October 3, 2023, then-Governor Roy Cooper signed into law Senate Bill 452. Passed by the North Carolina General Assembly on September 22, 2023, this legislation changes laws related to claims on uninsured and underinsured motorist coverage. With these changes comes the potential to enhance prospects for better compensating those injured by careless or reckless drivers. The move has led
Tort reform advocates generally seek to address the costs of insurance and business losses created by lawsuits or threats to lawsuits. In the past, states such as South Carolina have imposed caps on damages and prefiling requirements in medical malpractice cases. A person claiming injuries by negligent physicians usually must have an affidavit from another physician that the negligent physician
Every attorney on page 1 of Google in the last 20 years has done something to manipulate the algorithm. It’s worth it, people search for attorneys, and the attorneys ranking get cases. Backlinks, in general, come in 3 flavors: good, bad, and ugly. Good links: A good link comes from a site which is geographically relevant, topically relevant, is placed
Google Local Services Ads (LSA) advertisers, including attorneys, must agree to LSA’s new “Terms for Providers” by June 5, 2025 or else their ads will stop serving (if they were working to begin with). Google began notifying clients in April. Clicking their email resulted in nothing being displayed in the LSA platform, likely because it is a highly dysfunctional service.
Optimize My Firm’s internal data shows significant reduction in traffic and click through rates when Google AI Overviews are present for informational legal search queries. Here is a very typical example of a website which has had rankings and impressions remain the same, yet CTR has been reduced. If you look solely at traffic, you’d think the site is losing
Whether you’re a lawyer looking for something to post on social media, or a very bored individual looking for an excuse to celebrate lawyers, we’ve got the list of novelty and unofficial holidays here for you. Wrongful Death Awareness Day: February 17 marks Wrongful Death Awareness Day. The holiday was founded by California personal injury law firm, Maison Law, to
The 2025 Super Bowl took place in New Orleans, Louisiana. Some commercials played nationally and local affiliates airing the game play local ads. And some of the local ads come from Personal Injury Law Firms. Local affiliates include the local CBS networks. In 2025, many people watched the game via YouTube TV and Tubi. YouTube TV and Tubi both offer
