Every attorney on page 1 of Google in the last 20 years has done something to manipulate the algorithm. It’s worth it, people search for attorneys, and the attorneys ranking get cases. Backlinks, in general, come in 3 flavors: good, bad, and ugly. Good links: A good link comes from a site which is geographically relevant, topically relevant, is placed
Google Local Services Ads (LSA) advertisers, including attorneys, must agree to LSA’s new “Terms for Providers” by June 5, 2025 or else their ads will stop serving (if they were working to begin with). Google began notifying clients in April. Clicking their email resulted in nothing being displayed in the LSA platform, likely because it is a highly dysfunctional service.
Optimize My Firm’s internal data shows significant reduction in traffic and click through rates when Google AI Overviews are present for informational legal search queries. Here is a very typical example of a website which has had rankings and impressions remain the same, yet CTR has been reduced. If you look solely at traffic, you’d think the site is losing
Whether you’re a lawyer looking for something to post on social media, or a very bored individual looking for an excuse to celebrate lawyers, we’ve got the list of novelty and unofficial holidays here for you. Wrongful Death Awareness Day: February 17 marks Wrongful Death Awareness Day. The holiday was founded by California personal injury law firm, Maison Law, to
The 2025 Super Bowl took place in New Orleans, Louisiana. Some commercials played nationally and local affiliates airing the game play local ads. And some of the local ads come from Personal Injury Law Firms. Local affiliates include the local CBS networks. In 2025, many people watched the game via YouTube TV and Tubi. YouTube TV and Tubi both offer
Effective January 27, 2025, the Federal Communications Commission (FCC) will have closed a loophole that allowed certain telemarketers and marketing entities to swamp a consumer with numerous automated calls and texts. The loophole is described in FCC document FCC-23-107. Such marketers, including lead generators, maintain a platform for consumers to shop for or get information on various products and services.
Vaccines have long served as a defense against infectious diseases and other public health threats. These measures have combated and offered the prospect of immunity against or minimizing the effects of polio, measles, seasonal flu, hepatitis, and COVID-19, among other infectious illnesses. According to UNICEF, vaccines have saved worldwide 4.4 million lives per year. The World Health Organization touts roughly
Attorney “directory listings” are rarely worth buying and almost never drive traffic, calls, or result in leads. That said, over the years, I have been an amazing Justia salesman, recommending clients purchase the sponsored listing in their city when certain conditions are met. In fact, Justia is usually the only listing I recommend. Those conditions are: Justia’s rankings Platinum listing
