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Lawyers Receiving LSA email: Local Services Customer Reviews are now fully managed by Google Business Profile

On July 11, 2025, Google sent out an extremely confusing email titled “Local Services Customer Reviews are now fully managed by Google Business Profile”. The email says “Local Services Customer Reviews are now managed by Google Business Profile, rating and review counts may change.” What Does This Mean? Local Services Ads (LSA) used to display reviews left to business’s Google

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Is AI Mode The End of the World for Attorney SEO?! No.

For Attorneys with a high ranking website and valuable, unique content, Google’s AI Mode changes nothing. Glenn Gabe is, by far, my favorite SEO professional on planet Earth. Everyone in the industry knows who he is. He has access to the data for some of the most powerful websites on the Internet. Last week, Glenn wrote an article pointing out that

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Google “Suspected Fake Reviews” on Law Firm’s Google Business Pages

Some Law Firms who have purchased fake positive 5 star reviews for their Google Business Page (GBP) will see a notice on their listing which reads “Suspected fake reviews were recently removed from this place”. Clicking on “details” will show a notice which says “Posting Reviews is turned off for this place”. The change is coming to all businesses worldwide

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Evident ID Verification Process for Attorney’s Local Services Ads

Until around 2012, Google Local Services Ads (LSA) required Identity verification. Google used to use Pinkerton, then later switched to Evident, a third party which verifies user’s identity. Google announced this to attorneys in some states via email May 27, 2025 in an email titled “Complete identity checks by July 25th, 2025 to continue running ads on Local Services Ads”.

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Larger Settlements for NC PI Lawyers – UM/UIM Increase in 2025

On October 3, 2023, then-Governor Roy Cooper signed into law Senate Bill 452. Passed by the North Carolina General Assembly on September 22, 2023, this legislation changes laws related to claims on uninsured and underinsured motorist coverage. With these changes comes the potential to enhance prospects for better compensating those injured by careless or reckless drivers. The move has led

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What the SC Tort Reform Bill Means for Personal Injury Attorneys

Tort reform advocates generally seek to address the costs of insurance and business losses created by lawsuits or threats to lawsuits. In the past, states such as South Carolina have imposed caps on damages and prefiling requirements in medical malpractice cases. A person claiming injuries by negligent physicians usually must have an affidavit from another physician that the negligent physician

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Lawyers Beware These Heavily Spammed Website Backlinks

Every attorney on page 1 of Google in the last 20 years has done something to manipulate the algorithm. It’s worth it, people search for attorneys, and the attorneys ranking get cases. Backlinks, in general, come in 3 flavors: good, bad, and ugly. Good links: A good link comes from a site which is geographically relevant, topically relevant, is placed

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LSA New Terms of Service for Attorneys in 2025

Google Local Services Ads (LSA) advertisers, including attorneys, must agree to LSA’s new “Terms for Providers” by June 5, 2025 or else their ads will stop serving (if they were working to begin with). Google began notifying clients in April. Clicking their email resulted in nothing being displayed in the LSA platform, likely because it is a highly dysfunctional service.

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