Sterling Hawkins joins us today to discuss his “No Matter What” approach to success. This mindset has helped him grow through some of the most challenging transitions in his life, and he is sharing this mindset with the PILMMA community as the keynote speaker. Growth is uncomfortable, but it is an inevitable part of change. This is unavoidable if you
Law firm hiring expert, Jay Henderson, joins us today as we continue our Spotlight on PILMMA series. Having the right people in place makes all the difference when it comes to scaling your law firm. Obviously, each role requires a different skillset. Beyond that, each person has unique requirements to keep them performing at an optimal level. This can include
Trey Harrell from Charleston’s Trey Harrell Law Office joins us today to discuss his upcoming PILMMA presentation on how to compete with that 800lb gorilla. Every law firm has different goals. Some want to be the big fish in their small pond. Some want to be the big fish in a big pond. Others are happy just to have a
In today’s Spotlight on PILMMA series episode, Raquel Gomes, the founder of Staffi, joins us to discuss how hiring virtual assistants can help law firms support their operations. This episode and the next several will feature PILMMA speakers in our “Spotlight on PILMMA” podcast series. As law firms scale their practices, having the right support staff in place is essential.
Mary Ellen O’Connor, founder of O’Connor Law, PLLC, joins us to discuss how she hires, retains, and works with remote team members. This episode and the next several will feature PILMMA speakers in our “Spotlight on PILMMA” podcast series. Mary Ellen also covers what she is looking forward to the most at PILMMA Super Summit 2025! Visit Mary Ellen online
Erica Caviness is the founder and lead consultant at Thrive Concepts. In this episode, Erica discusses “How lawyers can leverage their operational strengths.” In this discussion, we discuss how Thrive Concepts uses the Kolbe assessment to identify operational strengths, how the effective implementation of operational strengths leads to less stress, higher productivity, and better bottom-line results, and ongoing accountability and
Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers, joins us to discuss prioritizing profit over calls. Cassidy will be speaking at PILMMA Super Summit 2025. This episode and the next several will feature PILMMA speakers in our “Spotlight on PILMMA” podcast series. In this episode, Cassidy discusses her role at Cooper Hurley Injury Lawyers, some of the marketing
Jan Roos from CaseFuel joins us today to discuss Meta advertising. Meta ads can be effective for PI lawyers if used strategically, focusing on educational content and earlier stages of client awareness. Success metrics should focus on qualified leads/transfers and cost per case, not vanity metrics like impressions. Ad fatigue is a key challenge; campaigns require frequent creative refreshes and