Today I opened my inbox to see an email which read: “Hi Len, I am looking for a new digital marketing company as the one I am with was just acquired by ********.” There are a few companies in the attorney marketing space actively acquiring smaller / boutique marketing agencies. Unfortunately, these larger companies are only looking to boost their
On Monday, August 5, 2024, US Federal Judge Amit Mehta found that Google violated US antitrust law. What does this mean for SEO? Probably nothing, at least not for many, many years. The Ruling. Judge Mehta‘s decision states Google maintained a monopoly over search services and advertising by violating section 2 of the Sherman Act. The ruling states “After having
On Monday, July 26, 2024, Google Local Services Ads sent out an email titled “No Action Required: Automating Google Local Services Ads Lead Credits”. The headline of the email reads “Good News: Easier, Proactive Lead Credits”. What does this mean? The change will start rolling out to accounts in July. It impacts attorneys and all other advertising verticals in LSA.
Yes, it is true, (a portion of) Google’s algorithm was leaked onto the web in May 2024. Google has been busy laying off important employees – did one of them intentionally leak it, or was it a genuine mistake? The leaked code has a lot of good tidbits of information in it. The code is not a playbook to rank
In early March 2024, Google emailed attorneys a message titled “Local Services Ads verification steps are being updated for your industry”. Google used to require identity verification for lawyers. They stopped about 2 years ago. They’re bringing the measure back due to spam. Local Services Ads (LSA) efforts to reduce spam: If you were not aware, I have authored multiple
In January 2024, Google announced that it would be shutting down websites built with Google Business Profiles. The announcement stated that Google would shut these sites down on March 5, 2024. Google was a few days late, but they indeed kept their word. Attorneys whose free Google Business Page (GBP) website was shut down will see their old URL redirected
Personal Injury Attorneys who use Google Ads PPC campaigns received a message from Google AdWords on March 6, 2024 titled “Access to Customer Match will be suspended for your account in the next 7 days”. At first glance, the message appears scary. It says: Your access to Customer Match will be suspended within the next 7 days because your Google
For the vast majority of law firms, ranking on Page 1 of Google in Los Angeles is not possible in 2024. But, there’s still hope to obtain leads. Here’s why, from someone who has watched the front page of LA for over a decade and actually ranks attorneys in major cities all over the USA. If you’re an LA attorney
