In this episode, Lindsey Busfield, Vice President at Optimize My Firm, hosts Mike Morse, founder of the Mike Morse Law Firm, to discuss the journey of building a successful personal injury brand. Mike shares insights into his firm’s growth from a modest start to a powerhouse in Michigan, attributing much of his success to creative marketing strategies and community engagement.
In this episode of Personal Injury Marketing Minute, host Lindsey Busfield welcomes Monique Alarcon and Pedram Esfandiary, equity partners at Wisner Baum. They delve into the intricacies of handling high-profile, complex litigation cases, including mass torts and civil rights litigation. Monique and Pedram share their experiences working on landmark cases like the Monsanto litigation and civil rights cases against the
In this episode of Personal Injury Marketing Minute, host Lindsey Busfield sits down with Thaddeus Wendt, partner and CEO of Feller and Wendt LLC, to discuss the transition from litigation to leadership in the personal injury law sector. Thaddeus shares his journey from focusing on litigation to spearheading business development, highlighting the importance of adopting structured management systems like EOS
In this episode of Personal Injury Marketing Minute, host Lindsey Busfield converses with Walid Romaya, founder and CEO of Vikk AI, a pioneering legal technology company. Walid delves into how Vikk AI uses artificial intelligence to assist consumers with legal questions and connect them with legal professionals. The discussion highlights Vikk AI’s ability to provide jurisdiction-specific legal information and its
In this episode of Personal Injury Marketing Minute, host Lindsey Busfield is joined by Jonathan Hawkins, founder of Law Firm GC, to discuss the internal threats facing personal injury law firms and how to mitigate them. Jonathan shares insights into the risks of associate attorneys leaving with clients, emphasizing the importance of creating a strong, enforceable written agreement from day
In this episode of Personal Injury Marketing Minute, host Lindsey Busfield speaks with John Shea, a seasoned personal injury attorney at Marks & Harrison, about his nearly five-decade career at the same firm. John shares his insights on the importance of loyalty, longevity, and building a career that withstands the test of time. He discusses the evolution of the legal
In this insightful episode of the Personal Injury Marketing Minute, host Lindsey Busfield, Vice President and Partner at Optimize My Firm, sits down with Dirk Derrick, founder of Derrick Law Firm in South Carolina. Derrick shares his innovative approach to personal injury law, utilizing focus groups and data-driven strategies to better understand jury behavior and case value. He explains how
Lindsey Busfield was recently interviewed by Forbes Magazine about the “Accountability Gap” – the rift that happens when law firms integrate AI into their marketing and operations without oversight and disclosure. In this article we are taking a deeper look into the accountability gap: AI intake. AI agents built to trick callers into thinking they are speaking with a human