Allison Williams, founder of The Williams Law Group and author of Crushing Chaos joins the podcast today to discuss some of the major pitfalls lawyers face in their marketing strategies. Most importantly, we discussed the importance of institutionalizing marketing efforts and strategies for repurposing content. Key takeaways from today’s episode include: Figuring out your identity and how it relates to
Most personal injury lawyers get into the profession to make a difference in the lives of those they serve. However, if you aren’t getting outside the office walls, you are missing out on a substantial opportunity to serve in your local community. Chris Munley of Munley Law in Pennsylvania joins us today to discuss how attorneys can take action to
As many personal injury attorneys look to grow nationally, many consider building a national practice. However, fierce competition with established law firms in saturated markets makes this a nearly impossible task. However, it can be done with the right angle, vision, and leadership. In today’s episode, Steve Levin of Levin & Perconti joins us to share lessons learned in his
Lindsey Busfield, Vice President and Partner at Optimize My Firm is honored to be speaking at this year’s PILMMA Super Summit 2026. Taking place at the Grand Hyatt River Walk in San Antonio from May 21st-23, PILMMA 2026 provides a fantastic opportunity for law firms who want to develop profitable, scalable growth strategies to learn from leaders in the industry.
Optimize My Firm is thrilled to attend the 2026 South Carolina Bar Convention in Savannah, GA this month. The conference takes place from Thursday, January 22nd to Sunday, January 25th. This will be our first time attending the conference, and we are excited to get to know more members of the South Caolina legal community. This exciting event will feature
If your law firm’s marketing isn’t memorable, it isn’t effective. But how can you stand out from the crowd when you have dozens of other personal injury firms in your market? Lee Rudin of Rudin Law has built a firm based whose marketing centers around their catch phrase, “Get Rude.” He joins us today to discuss how personal injury firms
Attorney burnout is wildly common in the legal community. In fact, roughly half of all attorneys – and 78% of legal professionals – experience burnout at some point. Burnout should not be ignored, and should be addressed early on to prevent a ripple effect into your career, family life, and overall well-being. This episode features Rob Levine of Rob Levine
Across the country, attorneys are seeing a surge in rideshare accident claims. Companies like Uber and Lyft may advertise their $1 million insurance policies, but these cases are rarely straightforward. Insurance carriers aren’t eager to pay out the full amount—and in many serious crashes, that million dollars may not come close to covering the total damages. Fortunately, there are proven