In this episode of the Personal Injury Marketing Minute, host Lindsey Busfield sits down with Eric Morgan, president of Roux Advertising, to explore the intricacies of legal marketing. With over 30 years of experience in media strategy, Eric shares his insights on the evolution of advertising from the mid-90s to the digital age. The discussion covers the importance of outcome-based
In this episode of the Personal Injury Marketing Minute, host Lindsay Busfield welcomes Eric Sanchez and Stacie Monahan from Maestro Strategic Partners to discuss the evolving landscape of law firm operations and the integration of AI technology. Eric and Stacie share insights from their extensive experience in optimizing law firm processes and their involvement with PILMMA’s mastermind groups. They delve
In this episode, David Vicknair, founding partner of Scott Vicknair, a Louisiana-based personal injury law firm, shares insights on how he integrates principles from the hospitality industry to create a client-centered culture. By prioritizing client experience and implementing unique strategies, David explains how his firm stands out in a competitive market, leading to increased client satisfaction and referrals. Key Timestamps:
In this episode of the Personal Injury Marketing Minute, host Lindsey Busfield is joined by Kerri Coby White, CEO of Kerri James, to discuss the critical role of intake in law firms. Kerri shares her expertise on the five T’s of intake—team, tools, tactics, targets, and tracking—and explains how these elements can transform a law firm’s client acquisition process. She
In this episode, Leah Miller, founder of Firmly Profits, shares insights on forecasting personal injury fees and the importance of understanding financials for law firm owners. Discover how tracking trends and key financial metrics can lead to more confident operational and marketing decisions, offering actionable insight for anyone managing a personal injury firm. Key Timestamps: 00:00 – Introduction 0:53 –
In this episode, Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers, discusses the importance of developing intentional marketing strategies and building attorney referral systems. She emphasizes the need for structured marketing plans and aligning them with firm goals to drive measurable growth. The conversation delves into the challenges of attribution in marketing and the critical role of culture
Trey Harrell, founder of Trey Harrell Law Office, discusses the importance of grassroots marketing in law firm growth, emphasizing authenticity and community engagement. He shares insights on building trust through community involvement and aligning marketing efforts with community needs, showcasing the power of grassroots initiatives in legal branding. Key Timestamps: 00:00 – Introduction 02:25 – Importance of Authenticity in Grassroots
Gary Martin Hays, a seasoned personal injury attorney, shares insights on identifying and addressing traumatic brain injuries (TBI) in legal cases. He emphasizes the importance of early detection, proper assessment, and client advocacy to ensure optimal treatment and fair compensation for TBI victims. Key Timestamps: 00:00 – Introduction 3:06 – Gary’s Personal TBI Experience 5:27 – Recognizing TBIs in Clients