SEO News

How To Add Social Profiles to Your Law Firm’s Google Business Page

On or around October 6, 2023, a new feature went live on Google Business Profiles (GBP) which allow law firms (and all types of businesses) to add links to their social media accounts. Businesses which have successfully added social profiles to their GBP will now show this in their knowledge panel: Google has been testing this feature for a while

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SGE Preview – Will Google Generative AI Impact Law Firms?

On May 10, 2023, Google announced their Search Labs experiment, SGE (Search Generative Experience). Their article, titled Supercharging Search with generative AI, explains that their Search Labs test and Generative AI will impact how people search, how they ask follow up questions, comparisons, how they shop, code and find local businesses such as law firms. First Looks (No, it’s not

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Google March 2023 Core Update Impacts Law Firms

Prior to working exclusively with attorneys we had the opportunity to work with a wide variety of eCommerce companies, news agencies and international companies. We still have access to Google Analytics data for 100+ sites and analyze Google’s Core Updates when they roll out. We rarely post about them here unless they impact attorneys. Google March 2023 Core Update Impacts

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Google Local Services Ads Adds Scheduling for Attorneys

This week we noticed a new feature on the Google Local Services Ads (LSA) dashboard for attorneys and law firms called Scheduling. The LSA scheduling feature allows prospective clients to schedule a consultation with an attorney. To use this service, your law firm must be using a Google authorized app which shows your availability. The app you must use is

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Expertise.com Gets Crushed By Google Algorithm in 2023

It appears that Expertise.com suffered a significant loss of rankings and traffic around December 19, 2022 and again in 2023 when Google rolled out an algorithm change. Today, while I was examining before and after screenshots of Google’s search engine results (SERPs) for my article which analyzes the latest Google Link Spam Algorithm Update and it’s impact on law firms,

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Did the 2023 Google Link Spam Algorithm Update Affect Law Firm Websites?

On December 14, 2022, Google dropped the news of their “December 2022 Link Spam Update”. It was a historic moment, and one I’ve been anticipating since I began building links decades ago. Why? Google’s announcement said “Today, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results”. SpamBrain is AI powered. More on that

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How To Find a Local SEO Agency for your Law Firm

Running a local brick and mortar business from 2001 – 2012 gave me a whole new level of appreciation for local business owners, and I’m able to connect with them instantly. There are rewarding days, like when “Kim the Cookie Lady” stops by to tell you what a wonderful job you’re doing, and there are upsetting days, like when you

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