General Marketing

Some law firm are offering prizes to the winners of online promotional campaigns that operate as inducements for purposes of marketing themselves and their services. The concept has been around for as long as entrepreneurism has, but there are times when the law firm promoting its services through a promotional campaign don’t even realize that state and federal statutes and

Google’s Local Service Ads program is a Pay Per Lead service. You do not Pay Per Click, you Pay Per Lead. For personal injury attorneys, as of February 2021, costs are running up into the $250 per lead range, and you’ll want to be sure you dispute any invalid leads for a credit. While we offer managed Local Service Ads

I have set up local service ads for a dozen law firms recently and a problem we keep running into is rejections of our headshots. After going through the setup process, Google may send an email out a few days later saying “your headshot was rejected”. Why was my Headshot Rejected? You could have a very nice picture get rejected

Nearly every personal injury lawyer’s website in the United States has some sort of live chat option. Indeed, live chats can help capture leads from potential clients. After you’ve already gone through all the effort of getting people to the site, you want to do everything possible to convert visitors into leads. This article aims to explain all options available

One of the most notable transitions that we have grown accustomed to in 2020 is that of the digital meeting space. Face-to-face environments have been replaced with thumbnail versions of our personas. While we might find ourselves longing for a handshake and a happy hour, not all of the outcomes of the digital transition are so bad. In fact, the

After its onset in the United States, COVID-19 significantly impacted the case volumes of personal injury and workers’ compensation practitioners. Even if a vaccine comes out tomorrow, that impact will still reverberate with law firms for years to come. It was Almost Immediate. As of October 2020, Millions of people have lost their jobs. Others, including some lawyers, are working

Some attorneys live by lead generation services, others don’t use them at all. They pay a fee, and in return, they get leads and out of those leads come clients. But is it Legal? That’s a tricky question. At first blush, the answer is yes in most states because there are few laws—if any—that explicitly ban the practice. However, there