On Monday, July 26, 2024, Google Local Services Ads sent out an email titled “No Action Required: Automating Google Local Services Ads Lead Credits”. The headline of the email reads “Good News: Easier, Proactive Lead Credits”. What does this mean? The change will start rolling out to accounts in July. It impacts attorneys and all other advertising verticals in LSA.
Yes, it is true, (a portion of) Google’s algorithm was leaked onto the web in May 2024. Google has been busy laying off important employees – did one of them intentionally leak it, or was it a genuine mistake? The leaked code has a lot of good tidbits of information in it. The code is not a playbook to rank
E-E-A-T is not a shiny new thing. It’s been around for many, many years. There probably is not a single lawyer in the world needs to worry about it. But, if you arrived here for a detailed explanation, it’s your lucky day. We’re going to talk about E-E-A-T, and then never talk about it again. The Short Version: Law firms
Goolge Notes is an experiment from Google Labs which allows users to leave notes about websites in the search results. It rolled out in November 2023. Quick Facts: Google Notes are not currently displaying on many sites, such as law firms Google Notes will not impact rankings Google Notes is just an experiment, scheduled to run until May 2024 Google
Having an in house SEO expert is absolutely wonderful, that said, expect to pay $150,000 – $200,000/yr for people who truly are experts. What Do Good Local SEO Experts Charge? I personally am trying to hire an SEO expert myself, and even with a $150,000 budget, the low-stress, 100% remote, flexible hours position remains open. Sure, you can put up
Ranking at the top of Google’s search results may or may not help a personal injury law firm obtain leads. It really depends on a city’s population and how saturated their market is. Two Extreme Cases. Most law firms are somewhere in the middle, but here are two firms who have had a very different experience with ranking on the
On October 4, 2023, Google Announced the “October 2023 Spam Update. This update primarily focuses on websites which are pure spam, however, as it does impact sites which do link-building, some attorney’s sites were indeed impacted. Google October 2023 Spam Update Timeline: October 4, 2023 – Google announced the update. October 6 – 7, 2023 – Impact felt October 9,
On or around October 6, 2023, a new feature went live on Google Business Profiles (GBP) which allow law firms (and all types of businesses) to add links to their social media accounts. Businesses which have successfully added social profiles to their GBP will now show this in their knowledge panel: Google has been testing this feature for a while
