On September 10, 2025, Google dropped the “100 search results parameter”. This was used by rank trackers to check rankings. These searches resulted in impressions, not clicks. The discovery was made by black hat SEO user TehSEOwner and documented in more detail on Search Engine Roundtable. Because rank trackers can no longer make it past the first 10 search results, Law
On November 19, 2025, Google announced some new Google Maps features. One of the features is anonymous reviews. The announcement stated the anonymous reviews would be live in November in time for Christmas. However, as of December 2025, Google has failed to roll the new feature out. Regardless, it will be here soon and live in 2026. What Does This
On November 10, 2025, Google announced “Message Fanout” was coming to Local Services Ads (LSA). For end users, the feature shows up beside LSA results as a button called “Request Multiple Options”. The “Request Multiple Options” was first spotted in the wild today by Optimize My Firm. It appears Google rolled it out a little after 11PM ET on November
Review extortion is not new but there’s been an uptick in 2025. In October 2025, Google released a new way to have these reviews removed. What is a negative review extortion scam? A negative review extortion scam when someone leaves you negative reviews, then offers to remove them for a fee. The vast majority of scammers are located outside of the
You heard it here first. Beginning in late September 2025, Google has been testing an “AI Overviews” section which replaces the Local Pack. The tests have been conducted on mobile search results, and only in a handful of niches, such as Personal Injury Attorney”. What is the “AI Pack”: This is totally separate from a Google “AI Mode” local result.
If you’ve logged into Facebook or Instagram lately, you’ve seen a plethora of advertisements pushing Generative Engine Optimization (GEO). Headlines read everything from “how to optimize for GEO” to “SEO is dead, you need GEO”. So, what is it? What is Generative Engine Optimization (GEO)? “Chatbots”, sometimes called “AI Assistants”, augment search engines. Technically, there is no “generative engine”, but most
In an effort to sell their “services”, several marketers are using scare tactics to tell lawyers and other local business owners they need to do something new to rank in ChatGPT. This article will cover if people are actually searching for attorneys in ChatGPT or not, along with actionable advice. Informational vs Transactional Search Queries: First, let’s clear up informational
For Attorneys with a high ranking website and valuable, unique content, Google’s AI Mode changes nothing. Glenn Gabe is, by far, my favorite SEO professional on planet Earth. Everyone in the industry knows who he is. He has access to the data for some of the most powerful websites on the Internet. Last week, Glenn wrote an article pointing out that