SEO News

The Lawyer’s Guide to Generative Engine Optimization (GEO)

If you’ve logged into Facebook or Instagram lately, you’ve seen a plethora of advertisements pushing Generative Engine Optimization (GEO). Headlines read everything from “how to optimize for GEO” to “SEO is dead, you need GEO”. So, what is it? What is Generative Engine Optimization (GEO)? “Chatbots”, sometimes called “AI Assistants”, augment search engines. Technically, there is no “generative engine”, but most

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The Complete Guide ChatGPT Visibility for Law Firms

In an effort to sell their “services”, several marketers are using scare tactics to tell lawyers and other local business owners they need to do something new to rank in ChatGPT. This article will cover if people are actually searching for attorneys in ChatGPT or not, along with actionable advice. Informational vs Transactional Search Queries: First, let’s clear up informational

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Is AI Mode The End of the World for Attorney SEO?! No.

For Attorneys with a high ranking website and valuable, unique content, Google’s AI Mode changes nothing. Glenn Gabe is, by far, my favorite SEO professional on planet Earth. Everyone in the industry knows who he is. He has access to the data for some of the most powerful websites on the Internet. Last week, Glenn wrote an article pointing out that

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Google “Suspected Fake Reviews” on Law Firm’s Google Business Pages

Some Law Firms who have purchased fake positive 5 star reviews for their Google Business Page (GBP) will see a notice on their listing which reads “Suspected fake reviews were recently removed from this place”. Clicking on “details” will show a notice which says “Posting Reviews is turned off for this place”. The change is coming to all businesses worldwide

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Evident ID Verification Process for Attorney’s Local Services Ads

Until around 2022, Google Local Services Ads (LSA) required Identity verification. Google used to use Pinkerton, then later switched to Evident, a third party which verifies user’s identity. Google announced this to attorneys in some states via email May 27, 2025 in an email titled “Complete identity checks by July 25th, 2025 to continue running ads on Local Services Ads”.

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Lawyers Beware These Heavily Spammed Website Backlinks

Every attorney on page 1 of Google in the last 20 years has done something to manipulate the algorithm. It’s worth it, people search for attorneys, and the attorneys ranking get cases. Backlinks, in general, come in 3 flavors: good, bad, and ugly. Good links: A good link comes from a site which is geographically relevant, topically relevant, is placed

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Google AI Overviews Reduces Traffic on Legal and Law Firm Websites

Optimize My Firm’s internal data shows significant reduction in traffic and click through rates when Google AI Overviews are present for informational legal search queries. Here is a very typical example of a website which has had rankings and impressions remain the same, yet CTR has been reduced. If you look solely at traffic, you’d think the site is losing

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