On October 16, 2026, Practice Made Perfect (PMP Marketing Group) abruptly shut its doors, effective immediately.
In my opinion, that’s a really nasty way to close a business down. It’s definitely not “perfect”! Now, attorneys who depend on their web presence are left trying to figure out how to obtain access to their digital assets and where to move them. It’s also an extremely bizarre move – private equity companies and other marketing agencies are snapping up other marketing agencies. Maybe the current owners hate money or something, not sure.
If you end up locked out of your Google Business Page, web hosting, website or other digital assets, please feel free to reach out for assistance. We may be able to help, and if we can’t, we will point you in the right direction. We’ve helped so many attorneys in situations like this, we have a page dedicated to digital asset recovery.
Regardless of HOW you regain control of your assets, you should always be the Owner or Primary Administrator of your accounts. There are always ways to “plug in” marketers and advertising agencies, so that they can be users on YOUR account.
I’m not sure how PMP did things, but here are some things attorneys should make sure they have access to ASAP:
- Domain Name. This is likely already in your account, at a registrar such as GoDaddy or NameCheap.
- Website. You will want to make sure you have “Admin” access to the WordPress Admin login.
- Web Hosting. Fortunately, the PMP websites we’ve looked at are WordPress websites. These can usually be moved away to the hosting of your choice very easily.
- Google Business Page. This is relatively straightforward to transfer over. If PMP was the Primary Admin, and you do not have access, you can request access and obtain it fairly easily.
- Call Tracking. Most agencies will transfer numbers to you once you create a CallRail account and send them instructions. It’s simple to do and it’s also free. However, if PMP is totally closed, you may need to configure a new call tracking account.
- Google Search Console, Google Analytics
- Google Ads access
- LSA access
- Any creative
This is not a sales pitch…
A few of us here at Optimize My Firm volunteer in forums such as the Official Google Business Page Help Forum – because we enjoy helping people. We only work with personal injury law firms, and we knock it out of the park for them. But do feel free to email us, regardless of the practice type you have, and we’ll be happy to offer sound advice.
