One student will be awarded $2000 (nonrenewable).
Many personal injury attorneys use a stuffy old man as a spokesperson – droning on about “the compensation you deserve.”
Make a commercial for a made-up personal injury law firm that would appeal to young adults.
Please showcase yourself/friends/family (no cartoons or AI generated content).
Make a commercial for a made-up personal injury law firm that would appeal to young adults (no cartoons or AI generated content).
Post the video on YouTube.
Submit the video link in the form below.
Videos may be published on optimizemyfirm.com.
Winning Video will be independently verified to ensure that it is not AI generated.
In order to be eligible to apply for the Optimize My Legal Marketing Scholarship Scholarship, applicants must be planning on attending an accredited United States college or university in 2026. This is open to high school seniors who have a 3.0 GPA or higher.
Deadline for submissions: July 1st, 2026.
2025’s applicants recorded themselves celebrating National Hug A Lawyer Day, where they shook hands, fist bumped, or hugged attorneys.
This year, we selected 2 winners, Amelia with 50+ lawyers, and Maizy with 40+ lawyers.
Amelia high-fived all sorts of lawyers, District Attorneys, Justices of the Peace, and even some Judges at several firms, restaurants & courthouses all over Texas!
Congratulations, Amelia!
Maizy from Texas did an absolutely amazing job and had a blast doing it. Maizy dapped, fist bumped, snapped, ran and even got air while dishing out high-fives!
Congratulations, Maizy!
In 2025, there was such an effort put in by so many students (someone even made custom T-shirts
), we sent runner up prizes to Alanah, Will, Marie, and Carrie.
We gave applicants an opportunity to make a commercial for Optimize My Firm. The challenge was to create a 30-60 second video ad that would make lawyers want to work with us.
Leon made this great ad: https://youtu.be/rkump1oKVBQ?si=Znz1dcqiIP45xn3o
Congratulations, Leon!
Kira made an absolutely fantastic TikTok video.
The video was a (fake) advertisement for a Personal Injury Lawyer and was very personal, unlike many of the TV ads you see with someone standing on top of a tractor trailer.
Congratulations, Kira!
Congratulations, Officer Mariska!
The 2021 scholarship was a fun one. It asked for applicants to write a creative, quick story about a dog who goes to law school. Hepua’s story about Scrappy the Chihuahua was excellent. Scrappy went to William S. Richardson School of Law at the University of Hawaii at Manoa and became a Pit Bull rights activist! Way to go, Scrappy!
The 2020 scholarship asked for applicants to write a 500-word article or produce a video with a unique idea on how to market a personal injury law firm. Some applicants mentioned community involvement, which is indeed a great idea that shouldn’t be overlooked. However, Trevor’s idea was the first and only idea that utilized a physical product people could use. It’s one a law firm could give away cheaply, and it’s a product people could use after an injury.
You can read more about Trevor’s idea here: Marketing personal injury law firms with first aid kits.