A 100-city study of which personal injury law firms ChatGPT recommends, what it cites, and what the recommended firms have in common.
Optimize My Firm | 3,000 ChatGPT answers across 100 U.S. cities | Data collected October 18, 2026.
We asked ChatGPT the same 6 questions 5 times each in every city. The lists changed constantly: only 3 of 600 city-and-prompt combinations produced the same list all 5 times, and only 17% of named firms appeared in all 5 runs of the same prompt. Two runs of the same search shared about 49% of their firms.
Across all 30 answers in a city, a clear pattern appears. The most-named firm showed up in a median 90% of its city’s answers. In 13 cities it was named in every single answer, and the lowest share for any city’s #1 firm was 53%.
ChatGPT named about 4 firms per answer and a median of 16 different firms per city. 35% of those firms appeared only once. The top 5 in each city took 77% of all mentions.
Personal injury and car accident searches mostly surfaced the same firms: on average 3.7 of the top 5 overlapped, and the same firm was #1 for both in 49 of 100 cities.
This is the firm ChatGPT named most often across 30 answers in each city. The percentage is the share of those answers that named it. Google reviews are the counts ChatGPT displayed; Google Maps rank is the firm’s position for “personal injury lawyer” in that city on the same day.
| City | State | ChatGPT's #1 firm | % of answers | Google reviews | Google Maps rank |
|---|---|---|---|---|---|
| Akron | OH | Perantinides & Nolan, Co. L.P.A. | 100% | 59 | 3 |
| Albuquerque | NM | Gauthier & Maier Law Firm, P.C. | 100% | 342 | 15 |
| Anaheim | CA | DK Law | 97% | 373 | 2 |
| Anchorage | AK | Johnson Law, P.C. | 80% | 45 | 2 |
| Atlanta | GA | Tobin Injury Law | 77% | 439 | Not in top 100 |
| Austin | TX | Anderson Injury Lawyers | 63% | 218 | 1 |
| Bakersfield | CA | Chain Cohn Clark | 97% | 37 | 8 |
| Baltimore | MD | The Law Offices of Nicholas A. Parr | 97% | 228 | 1 |
| Baton Rouge | LA | Spencer Calahan Injury Lawyers | 100% | 1,224 | 3 |
| Birmingham | AL | Collins Law, LLC | 93% | 243 | Not in top 100 |
| Boise | ID | The Advocates | 90% | 309 | 33 |
| Boston | MA | Jeffrey Glassman Injury Lawyers | 100% | 966 | 18 |
| Buffalo | NY | Richmond Vona Injury Lawyers | 83% | 600 | 20 |
| Charlotte | NC | Rosensteel Fleishman Car Accident & Injury Lawyers | 93% | 17 | 7 |
| Chesapeake | VA | Cooper Hurley Injury Lawyers | 100% | 221 | 3 |
| Chicago | IL | Abels & Annes, P.C. | 73% | 251 | 9 |
| Cincinnati | OH | Gile Injury Law | 93% | 276 | 22 |
| Cleveland | OH | Obral, Silk & Pal Injury & Accident Lawyers | 100% | 214 | 5 |
| Colorado Springs | CO | Ganderton Law | 70% | 125 | 65 |
| Columbus | GA | The Law Offices of Gary Bruce | 80% | 7 | 1 |
| Columbus | OH | GB Law | 80% | 682 | 9 |
| Corpus Christi | TX | Herrman & Herrman P.L.L.C. | 87% | 1,204 | 14 |
| Dallas | TX | Thompson Law | 87% | 35 | 17 |
| Denver | CO | Frank Azar Car & Truck Accident Lawyers | 93% | 2,561 | 22 |
| Des Moines | IA | Nicolet Law Accident & Injury Lawyers | 73% | 79 | 2 |
| Detroit | MI | Christensen Law | 90% | 214 | 12 |
| Durham | NC | Ricci Law Firm Injury Lawyers | 77% | 108 | 23 |
| El Paso | TX | Cesar Ornelas Injury Law | 90% | 445 | 42 |
| Fayetteville | NC | Brent Adams & Associates | 90% | 579 | 27 |
| Fort Wayne | IN | Delventhal Law Office LLC | 93% | 149 | 4 |
| Fort Worth | TX | Patterson Law Group | 97% | 460 | 26 |
| Fremont | CA | GJEL Accident Attorneys | 97% | 19 | 4 |
| Fresno | CA | Fowler | Helsel | Vogt | 80% | 366 | 6 |
| Greensboro | NC | Auger & Auger Accident and Injury Lawyers | 80% | 73 | 34 |
| Henderson | NV | Friedman Injury Law | 90% | 478 | 2 |
| Honolulu | HI | Leavitt, Yamane & Soldner | 87% | 62 | 5 |
| Houston | TX | DeHoyos Accident Attorneys | 77% | 341 | 81 |
| Huntington Beach | CA | Younglove Law Group | 97% | 47 | 2 |
| Indianapolis | IN | Ward & Ward Personal Injury Lawyers | 87% | 380 | 18 |
| Irvine | CA | RMD Law – Personal Injury Lawyers | 100% | 274 | 3 |
| Jacksonville | FL | Henry Gare Personal Injury Attorney | 83% | 374 | 25 |
| Jersey City | NJ | Garces, Grabler & LeBrocq, P.C. | 97% | 607 | 10 |
| Kansas City | MO | Foster Wallace Personal Injury Lawyers | 70% | 339 | 60 |
| Laredo | TX | John R. Solis, Attorney at Law | 73% | 185 | 3 |
| Las Vegas | NV | Benson & Bingham Accident Injury Lawyers | 93% | 359 | 20 |
| Lexington | KY | Minner Vines Injury Lawyers | 80% | 418 | 1 |
| Lincoln | NE | Berry Law | 67% | 2,551 | 23 |
| Long Beach | CA | Law Office of Asher Hoffman, APC | 87% | 56 | 62 |
| Los Angeles | CA | M&Y Personal Injury Lawyers | 80% | 576 | Not in top 100 |
| Louisville | KY | Stein Whatley Astorino, PLLC | 87% | 353 | Not in top 100 |
| Lubbock | TX | Glasheen, Valles & Inderman Injury Lawyers | 100% | 808 | 3 |
| Madison | WI | Nicolet Law Accident & Injury Lawyers | 97% | 169 | 1 |
| Memphis | TN | The Porter Law Firm, PLLC | 93% | 502 | 75 |
| Miami | FL | Steinger, Greene & Feiner | 77% | 738 | 14 |
| Milwaukee | WI | Nicolet Law Accident & Injury Lawyers | 87% | 434 | 6 |
| Minneapolis | MN | Nicolet Law Accident & Injury Lawyers | 97% | 439 | 5 |
| Modesto | CA | Silva Injury Law, Inc. | 100% | 255 | 3 |
| Montgomery | AL | Stokes Stemle, LLC | 67% | 186 | 2 |
| Nashville | TN | Ponce Law | 87% | 409 | 4 |
| New Orleans | LA | Sean Regan Law | 77% | 158 | Not in top 100 |
| New York | NY | Cohan Law Firm | 87% | 636 | Not in top 100 |
| Newark | NJ | Garces, Grabler & LeBrocq, P.C. | 93% | 280 | 10 |
| Norfolk | VA | Cooper Hurley Injury Lawyers | 97% | 516 | 3 |
| Oakland | CA | GJEL Accident Attorneys | 97% | 62 | 33 |
| Oklahoma City | OK | Cunningham & Mears | 80% | 715 | 25 |
| Omaha | NE | Knowles Law Firm | 77% | 297 | 76 |
| Orlando | FL | Weston & Pape Injury & Accident Lawyers | 97% | 360 | 1 |
| Oxnard | CA | Focil Law Firm | 97% | 6 | 3 |
| Philadelphia | PA | Liss & Marion | 100% | 310 | Not in top 100 |
| Phoenix | AZ | Kelly Law Team Phoenix | 87% | 382 | 1 |
| Pittsburgh | PA | Edgar Snyder & Associates | 63% | 1,102 | 10 |
| Portland | OR | Dawson Law Group | 73% | 105 | 21 |
| Raleigh | NC | Osborn Injury Lawyers | 93% | 108 | 4 |
| Reno | NV | Friedman & Throop, PLLC | 93% | 194 | 15 |
| Richmond | VA | Cantor Grana Buckner Bucci | 73% | 224 | 57 |
| Riverside | CA | Hanson & Mouri | 87% | 42 | 18 |
| Rochester | NY | John Wright Personal Injury Lawyer | 70% | 185 | 6 |
| Sacramento | CA | Demas Law Group, P.C. | 100% | 150 | 56 |
| San Antonio | TX | Herrman & Herrman P.L.L.C. | 80% | 565 | 93 |
| San Bernardino | CA | RMD Law – Personal Injury Lawyers | 70% | 84 | 24 |
| San Diego | CA | HHJ Trial Attorneys | 93% | 299 | 24 |
| San Francisco | CA | Sally Morin Personal Injury Lawyers | 100% | 147 | 8 |
| San Jose | CA | Solution Now Law Firm | 97% | 535 | 13 |
| Santa Ana | CA | Aitken Law: Orange County Accident and Injury Lawyers | 93% | 89 | Not in top 100 |
| Seattle | WA | Pendergast Law | 93% | 187 | 8 |
| Shreveport | LA | Josh Clayton Law | 93% | 156 | 10 |
| Spokane | WA | The Advocates Injury Attorneys | 97% | 211 | 3 |
| St. Louis | MO | Schultz & Myers Personal Injury Lawyers | 97% | 880 | 7 |
| St. Paul | MN | Sand Law, LLC | 97% | 412 | 1 |
| St. Petersburg | FL | McQuaid & Douglas | 87% | 369 | 5 |
| Stockton | CA | Roberts Personal Injury & Car Accident Lawyers | 90% | 276 | 1 |
| Tacoma | WA | Sears Injury Law | 87% | 243 | 38 |
| Tampa | FL | Martin J. Hernandez, P.A. | 73% | 4 | 60 |
| Toledo | OH | Charles E. Boyk Law Offices, LLC | 90% | 136 | 1 |
| Tucson | AZ | Bleaman Law Firm, P.C. | 80% | 161 | 1 |
| Tulsa | OK | Edwards & Patterson Personal Injury Law Firm | 87% | 338 | 33 |
| Virginia Beach | VA | Cooper Hurley Injury Lawyers | 93% | 374 | 3 |
| Washington | DC | Malloy Law Offices, LLC | 53% | 393 | Not in top 100 |
| Wichita | KS | DeVaughn James Injury Lawyers | 97% | 724 | 30 |
| Winston-Salem | NC | McMinn, Fradin, Gray & Logan | 100% | 887 | 8 |
We matched every firm ChatGPT named to the top 100 Google Maps results for “personal injury lawyer” in the same city. Firms near the top of Maps were named more often, but plenty of Maps leaders were left out and plenty of ChatGPT favorites rank much lower.
Google review count was the measurable trait most closely tied to being recommended. Among firms in each city’s Maps top 100, ChatGPT named 4% of firms with fewer than 50 reviews and 52% of firms with 1,000 or more. Among the Maps top 20, firms ChatGPT named had a median of 185 reviews, compared with 48 for firms it skipped.
ChatGPT shows star ratings and review counts directly in its answers, and those numbers match Google’s (median ratio 0.99). Reviews still aren’t everything: 18 cities’ #1 firms had fewer than 100 Google reviews.
We pulled national monthly Google search volume for the brand name of each city’s top 5 firms. There was no relationship between a firm’s brand search volume and how often ChatGPT named it (Spearman correlation -0.03). The #1 firm had the highest brand volume of its city’s top 5 in only 21% of cities.
National brands show the same pattern. Morgan & Morgan was named in more cities than any other firm but was not #1 in any of them. The firms that won were mostly local or regional.
| Firm | Cities where named | Cities in top 5 | Cities at #1 |
|---|---|---|---|
| Morgan & Morgan | 21 | 2 | 0 |
| Zinda Law Group | 11 | 1 | 0 |
| Monge & Associates Injury and Accident Attorneys | 8 | 3 | 0 |
| Moseley Collins Law | 7 | 6 | 0 |
| DK Law | 7 | 3 | 1 |
| Lowe Law Group | 6 | 3 | 0 |
| Isaacs & Isaacs Law Firm | 6 | 4 | 0 |
| Nicolet Law Accident & Injury Lawyers | 5 | 5 | 4 |
| Herrman & Herrman P.L.L.C. | 5 | 4 | 2 |
| GJEL Accident Attorneys | 5 | 3 | 2 |
| Law Offices of James Scott Farrin | 5 | 2 | 0 |
| Omega Law Group Accident & Injury Attorneys | 5 | 1 | 0 |
| Text Kevin Accident Attorneys | 4 | 2 | 0 |
| Samer Habbas & Associates | 4 | 2 | 0 |
| Crandall & Pera Law | 4 | 2 | 0 |
ChatGPT cited about 7 sources per answer and read about 12 pages to build each one. Legal directories and ranking sites made up 43% of all citations, law firm websites 32%, Google Business Profiles 11%, state bars and other government sites 8%, and Yelp 5%.
When ChatGPT recommended a firm, it cited that firm’s own website in the same answer only 27% of the time. When it did cite a law firm site, 79% of those citations went to the homepage and 13% to a practice area or city page. Blog posts, attorney bios and results pages were rarely cited on these searches.
For each question, ChatGPT ran about 1 web searches of its own before answering. Even for a plain search like “personal injury lawyer Austin,” those searches leaned heavily toward reputation:
This helps explain why review platforms and “best lawyers in [city]” ranking pages show up so often in its citations.
| Cities | 100 U.S. cities, the same list as our branded-search study |
| Engine | ChatGPT with web search on, collected through DataForSEO's ChatGPT scraper. Every answer reported the same model (gpt-6). |
| Prompts | 6 searches: "personal injury lawyer [city]," "[city] personal injury lawyer," "best personal injury lawyer in [city], [ST]," "best car accident lawyer in [city]," "car accident lawyer [city]," and "[city] car accident lawyer" |
| Runs | Each prompt run 5 times in each city, all on October 18, 2026 |
| Answers | 3,000 ChatGPT answers (30 per city), with 11,795 firm mentions and 1,428 unique firms |
| Ranking | A firm's score is the share of its city's 30 answers that name it. Rank 1 is the firm named most often, with ties broken by average position in the list. |
| Google baseline | Google Maps top 100 for "personal injury lawyer" in each city, collected the same day |
| Brand volume | Google Ads national monthly search volume for each top-5 firm's brand name |
See our companion study, What AI Recommends & Cites for Personal Injury Lawyer Search Queries, which compares ChatGPT with Google AI Mode, AI Overviews, Gemini and Perplexity. Questions about the methodology or data: contact us.
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