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Cindy Speaker, CEO of Speaker Media and Marketing, joins us today as we continue our “Spotlight on PILMMA” series. At the PILMMA Super Summit 2025 conference, she will be discussing the Best Strategies for Business Marketing. But today, she will be walking us through some of the bigger mistakes lawyers make along the way.
Using videos in your marketing strategy just makes sense. People are regularly searching for videos to summarize complex issues. Google is even starting to prioritize videos in search results. You just have to start doing it.
In this episode, we discuss:
- What types of content to make in your videos
- Legal and ethical missteps while making videos (so you don’t get sued)
- Cliché tropes to avoid so that you don’t blend in with all of the other lawyers
Visit Cindy online here: https://cindyspeaker.com/.
We’ll be at PILMMA Super Summit 2025: https://optimizemyfirm.com/pilmma-2025/.
See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.
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