This page will be updated periodically with the latest statistics.
As of December 2025, ChatGPT traffic to attorney websites averages 0.4% of their total traffic.
Methodology:
We take the data from 20 high traffic attorney sites and look at the average.
The websites are a good mix: some firms are old, with large settlements, and many reviews. These sites get a lot of visibility in ChatGPT and show up very frequently in most searches. Other firms are simply reputable firms in cities of 100,000 people. Some sites rely on organic, and some have PPC and/or social campaigns. It’s a good blend.
Most sites we have access to are personal injury websites. In general, personal injury websites get 0.0% – 0.4% of their traffic from ChatGPT. On the high end, high ranking Employment Law sites receive as much as 1.7% of their traffic from ChatGPT.
Why So Low?
In general, nearly all websites receive <1% of their traffic from ChatGPT (and all AI assistants, combined). Multiple studies throughout 2025 looking at millions of pages have confirmed this.
ChatGPT very rarely drives meaningful traffic.
Still in denial? ChatGPT market share for search is <1%.
AI is not to be Ignored.
Attorneys should be most concerned with transactional search queries. These are indeed growing on ChatGPT.
There is most definitely traffic loss occurring for informational search queries. Our study shows Google AI Overviews slashed traffic to attorney websites by around 35%. In good news, people who obtained their answers from AI without visiting your website likely had no case. Some people refer to these searches as “zero click searches”.
LLMs have major incurable flaws, but they’re growing in popularity, at least for now.
Beware Attorney Marketing Scams.
Unfortunately, Facebook, Instagram and YouTube are being flooded with misinformation, webinars, guides and deceptive sales tactics promising leads from ChatGPT. The people pitching these courses and services already know they’re unable to help law firms display better in ChatGPT, and even if they were, cases rarely originate from AI assistants.
Because they’re pitching services they know will not help, I call these marketing scams.
If you want to know what you CAN do for maximum ChatGPT visibility, check out ChatGPT Visibility for Law Firms.
