Case Study: International Law Firm Negative Review Attack Mitigated

This client’s law firm operates in 8 countries and has settled some of the largest cases in the world.

They filed a securities class action against someone who is a bit of an Internet hero. While the lawsuit brought was inevitable, cranky kids on reddit’s WallStreetBets community took our their revenge on 8 of this firm’s Google Business Pages by uploading pictures of pigs and leaving them hundreds of negative reviews.

Getting Google to remove negative reviews is very difficult, especially when creative trolls left them. Thankfully, they left a paper trail of what they were doing which we were able to discover:

To remedy the situation, we:

  • compiled evidence of the coordinated attack
  • matched up community messages with the dates negative reviews were left
  • posted the evidence on the Google Business Page help forum
  • had the case escalated to Google.

Google removed 100% of the negative reviews, restoring the reputation of this firm.