Welcome to the OptimizeMyFirm Legal Marketing Scholarship.
Two students will be awarded $500; (nonrenewable).
In order to be eligible to apply for the Optimize My Firm Legal Marketing Scholarship, applicants must be planning on attending an accredited United States college or university in 2023. This is open to high school seniors who have a 3.0 GPA or higher.
To apply, please include the submission as requested below.
Legal marketing is all about law firms capturing the attention of their target market. Legal marketing has to follow the trends and get creative, or else lawyers would still be advertising in phone books. That is why we want you to showcase your modern creativity by creating a TikTok video.
For your submission, pretend you are a personal injury lawyer and create a TikTok video to try to capture the attention of prospective future clients.
Campaigns will be assessed based on:
- Thorough details
- Realistic applicability
How to Apply:
Please include a link to your video along with the following information and email it to optimizemyfirm [at] gmail.com by May 15th, 2023. The winners will be selected and notified by June 15th, 2023.
- Name (First & last)
- Email address
- Phone number
- Current High School
- College you plan on attending
- Degree you are seeking
- Current GPA (cumulative)
- How did you hear about this scholarship?
Kira made an absolutely fantastic TikTok video. The video was a (fake) advertisement for a Personal Injury Lawyer and was very personal, unlike many of the TV ads you see with someone standing on top of a tractor trailer. Congratulations Kira!
The 2021 scholarship was a fun one. It asked for applicants to write a creative, quick story about a dog who goes to law school. Hepua’s story about Scrappy the Chihuahua was excellent. Scrappy went to William S. Richardson School of Law at the University of Hawaii at Manoa and became a Pit Bull rights activist! Way to go, Scrappy!
The 2020 scholarship asked for applicants to write a 500-word article or produce a video with a unique idea on how to market a personal injury law firm. Some applicants mentioned community involvement, which is indeed a great idea that shouldn’t be overlooked. However, Trevor’s idea was the first and only idea that utilized a physical product people could use. It’s one a law firm could give away cheaply, and it’s a product people could use after an injury.
You can read more about Trevor’s idea here: Marketing personal injury law firms with first aid kits.
This was our first year running this scholarship and the response was overwhelming. We had a lot of really great ideas. To be honest, we felt really bad we couldn’t give away 200 scholarships, as there were so many great ideas. There were many excellent submissions, essays, and videos. We’re going to have to put a lot more thought into 2021’s scholarship. If you applied in 2020 and would like to apply again next year, please save this page and revisit it again!