This client is a Personal Injury Lawyer in an extremely competitive niche in a very congested city. Still, we were able to help them gain exposure in Google’s Local Pack (Local Search Results).
Our biggest wins often come when a firm renames their practice to contain keywords in the firm’s name and then goes on a massive review binge. In this case, neither occurred. We kept the original name and reviews have continued to flow in naturally.
In this case, increasing organic rankings was the sole change which impacted the local pack.
Here’s a before and after image showing Local Pack rankings, based on user location, courtesy of LocalFalcon. The numbers on the chart below show the firm’s ranking in the Local Pack based on user location. A position of 1 – 3 means the firm shows up in the Local Pack:
Displaying in the Local Pack results in calls, leads, and cases.
Some of the biggest ranking factors for Personal Injury Lawyers include:
