The best SEO requires obtaining powerful backlinks from geographically relevant websites. One way to obtain them is by getting into the news. You need to be creative to get into the news.
One creative idea is to host a Guinness World Record event. We positioned this event as a way to promote bicycle safety within the community. We collaborated with the local bike clubs and advocacy groups to get as much involvement from the cycling community as possible. That was also a great opportunity to make connections and promote the law firm as a resource for future bicycle accidents.
We also invited the community as a whole to participate in the record-breaking event, providing donuts, activities, and branded bicycle helmets for families who joined in the fun. Again, this was a way to make connections and gain additional exposure.
City officials and news crews came to cover the event, ultimately securing powerful backlinks for the website.
Guinness World Record events are not cheap, this one cost around $50,000 to set up. The majority of that cost was paid directly to Guinness World Records for use of their logo and the adjudicator fees.
What we did:
The results were amazing:
