Bay Area Bicycle Law has great branding and a wonderful niche. Many San Francisco cyclists know the firm thanks to the managing Attorney’s work in the community and participation on the San Francisco Bike Coalition.
We added fuel to this fire when we developed their content strategy and gave them an SEO boost!
The first problem to overcome was their website. The company who created the site had it held hostage. They were locked out of the site, and the company, despite charging them tens of thousands of dollars, refused to provide login details to the site or hosting credentials. Once that issue was resolved, we implemented SEO & Content!
SEO rocketed them onto page 1 in Organic Search results and in the Local Pack.
Content covered answers to questions local prospective clients were asking about unique situations. You see, in SF, cyclists are often injured by Uber passenger’s car doors swinging open into bike traffic. Cyclists also get hit when avoiding delivery trucks parked in bike lanes. Some injured cyclists have insurers telling them they can’t be compensated because they weren’t wearing a helmet, and that just is not true at all. We dug deep into the content strategy.
Traffic exploded 400% in the first 18 months of working with them, resulting in a significant increase in leads.
During Covid, San Francisco suffered from tyrannical lockdowns. BABL shifted gears and only accepts catastrophic cases now. They no longer need us and are locked in to page one 5 years later. The past attorneys who left brought us on to their new firms because they were so impressed!
Traffic is a terrible metric. We can easily obtain massive amounts of traffic. In many cases, traffic is terrible, especially if it artificially inflated your numbers or results in unwanted phone calls, wasting your intake team’s time.
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