SEO for Workers’ Compensation Attorneys
Optimize My Firm provides SEO for Workers’ Compensation Attorneys throughout the USA.
local rankings in Google and content that converts clients.
What is SEO for Workers’ Compensation Attorneys?
Search Engine Optimization (SEO) for Workers’ Compensation Attorneys is a digital marketing tactic resulting in top ranking positions in Google’s Search Engine Results Pages (SERPs).
Law Firms which rank well get traffic resulting in more leads and more clients.
Google Treats Workers’ Compensation Attorneys Unfairly
Google Business Pages has no category for Workers’ Compensation Attorneys. Workers’ Comp Attorneys are forced to set their GBP primary category to Personal Injury Attorney. This impacts ranking because personal injury attorneys have extremely powerful websites with aggressive marketing tactics.
Google also neglects Workers’ Compensation Attorneys in Local Services Ads, and advertisers must select Employment Lawyer or Personal Injury Lawyer as their primary category, which generates costly and unwanted leads.
We have, and do, on our own time, advocate for Workers’ Compensation Attorneys, and press Google for change. They may never make it, but, we’re in your corner. We understand the challenges.
Overcoming Challenges in WC Legal Marketing
Workers’ Compensation Attorneys need a good name, good branding, good reviews & a good location. With these prerequisites in place, they then need a mobile friendly website which converts. Finally, they need a high ranking website filled with good content which covers the types of cases they’re looking for.
Successful Workers’ Compensation Attorneys have often built their practices on a variety of referral sources such as medical professionals, personal injury attorneys and past clients., not to mention great reviews. It’s a tremendous amount of hard work.
SEO and content is not a silver bullet; it will not help a new Workers’ Compensation Attorney starting out, but it will help a successful Workers’ Compensation Attorney level up and grow their case load.
How SEO Helps Workers’ Compensation Law Firms
Search Engine Optimization (SEO) for Workers’ Compensation Attorneys is a digital marketing tactic resulting in top ranking positions in Google’s Search Engine Results Pages (SERPs).
Law Firms which rank well get traffic resulting in more leads and more clients.
The four areas we focus on include:
- Google Local Pack: We utilize strategies to maximize local pack rankings.
- Organic search: We aim to help you show up for high intent transactional search queries.
- Content: We create content for your audience, answering questions users are searching for answers to in your area.
- LSA: In addition to SEO, we’re able to properly implement Search Engine Marketing (SEM) strategies such as Local Services Ads (LSA) as needed.
Let’s Discuss Getting Workers’ Comp Cases
Contact Us
If your needs match our abilities, contact us and see if we may be a fit.
Discovery
We’ll set up a zoom or call, discover your current strategy, goals,
competition, and challenges.
Strategy & Proposal
If we can help you, we’ll do a deep dive into your market, create a
strategy and a custom tailored proposal.
Marketing Implementation
If you choose to use us, we’ll start working on making your vision a
reality.
