June 5, 2021

Giving back to your community in any way is always a good thing which may result in good backlinks. However, there are spammy, outdated methods of running a scholarship program which may not help your rankings. The “Old Way” of Scholarship Linkbuilding. Around 2010, personal injury law firms in competitive cities found a new way to score some high authority

Individual attorneys may create Google My Business pages separate from the law firm’s Google My Business page if certain conditions are met. That said, it’s usually not a good idea. Google My Business Guidelines for Individual Attorneys: Google My Business (GMB) classifies attorneys as “individual practitioners”. According to Google: “An individual practitioner is a public-facing professional, typically with their own customer