In this podcast, Allison C. Shields Johs, Esq, discusses her recent article 2020 Websites & Marketing. The article covers the websites and lawyer marketing portion of the ABA 2020 Legal Technology Survey Report, and some basic things solos and small firm lawyers can do to improve their marketing in 2021 as things become more virtual. The podcast also covers: –
Nearly every personal injury lawyer’s website in the United States has some sort of live chat option. Indeed, live chats can help capture leads from potential clients. After you’ve already gone through all the effort of getting people to the site, you want to do everything possible to convert visitors into leads. This article aims to explain all options available
Michael Morris is an Entrepreneur with an extensive background in sales and print advertising. In this podcast episode, Mike tells us how personal injury law firms used to advertise in Yellow Page style directories. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Strategies included: Some verticals still use Yellow Page advertising Targeting specific areas, localization
If your law firm is added to Google My Business it has the opportunity of showing up in the local pack (AKA “the 3 pack”) in Google’s organic search results. This is the box which is pulled from Google Maps that shows law firms near you. Some attorneys have discovered that user proximity is a ranking factor in the local
Tom Lenfestey is an attorney, CPA and owner of The Law Firm Exchange. In this episode Tom explains how law firms are prepared for sale and sold. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. In this podcast Tom covers why attorneys sell their law firms, what is unique about personal injury law firms, ABA
In this episode of the Personal Injury Marketing Minute Podcast, we interview “The Lawyer” from TikTok, Anthony Barbuto, and learn about his journey to 2 million followers. Anthony Barbuto’s brand on TikTok is “The Lawyer”. He was one of (if not the first) American lawyers making videos on the platform. You can see his videos on TikTok here @TheLawyer. We’ve
One of the most notable transitions that we have grown accustomed to in 2020 is that of the digital meeting space. Face-to-face environments have been replaced with thumbnail versions of our personas. While we might find ourselves longing for a handshake and a happy hour, not all of the outcomes of the digital transition are so bad. In fact, the
Katie Briel is a Digital Marketing Manager at the international law firm Womble Bond Dickinson. She joins us for Episode #2 of the Personal Injury Marketing Minute to discuss how attorneys and law firms can use LinkedIn to promote content and build connections. In this episode, Katie describes how some firms reach their target audience on LinkedIn and how LinkedIn
Do you ever look at the Google search results and wonder why *that other law firm* is ranking higher than you? The answer is likely very simple: content. They have better content and more of it. Of course, backlinks are a huge factor as well, but today we’re talking about content. Creating content for your law firm’s website is a
After its onset in the United States, COVID-19 significantly impacted the case volumes of personal injury and workers’ compensation practitioners. Even if a vaccine comes out tomorrow, that impact will still reverberate with law firms for years to come. It was Almost Immediate. As of October 2020, Millions of people have lost their jobs. Others, including some lawyers, are working
Copyright © Optimize My Firm. All rights Reserved.
